Hello!
I am not the best self-promoter, but let me attempt an "About" page, as that's why you're here, right?
My name is Beth McHugh. Nice to meet you.
I was a computer science major and set my sights on being a developer. However, after negotiating the title "Business Analyst/Developer," I realized I enjoyed understanding the business, user needs, and translating that into valuable products more than coding.
Over the course of 15+ years, I have developed expertise in user research, agile product development, product management, and market research. Through this experience, I have come to understand the crucial role that Product Discovery plays in the success of a product.
After six years of leading product development at startups, I decided to transition to freelance work. This decision was driven by my desire for flexibility, as I have two young children, but also by my passion for Product Discovery. As a freelancer, I am able to focus on this area of expertise and help others understand and implement its value within their product teams.
If you’ve gotten this far, I think it’s time to connect and hop on a call. You can reach out here or on LinkedIn.
Fun Facts
Beth co-facilitated the DC Chapter for openIDEO from 2013-2015 training participants in design thinking processes.
In addition to serving on the executive board for 8 years, Beth led the board and staff at CHAW through workshops including a customer journey process and creating a theory of change.
Beth’s name is on a patent (#10955999) as a member of the team who created an innovative way to help teachers save time creating materials using a “smart layout” functionality.
“It doesn’t matter how good your engineering team is if they are not given something worthwhile to build.”
— Marty Cagan